New Generation Veggie Executive Director


When I was approached in the summer of 2013 to help create a modern, inclusive online community for vegan, vegetarian and veg-curious families, I was over the moon. This was something I knew was desperately needed, and I wanted to help bring this exciting idea to life. Since the inception of Generation Veggie, I’ve had the pleasure of serving on the Board of Directors, working with an inspiring team of smart, creative, passionate, giving, and all-around fantastic human beings. We’ve learned so much during this journey, and I’m so proud to see the Generation Veggie community growing, sharing, and cultivating compassion together.

I am thrilled and honored to be stepping into the Executive Director role, after years of incredible leadership and vision by Generation Veggie’s Founder, and my now dear friend, Reannon Branchesi. I am excited about what the future holds for this unique community. Over the next few months, we will be working on plans to grow Generation Veggie and to further advance our goal of becoming the go-to resource for families raising plant-powered, kind-hearted kids. Thank you for being a part of Generation Veggie, and I hope you will continue to join us as we chart a course for the next chapter. 

Posted in Announcements

Christina Cuenca is Executive Director of Generation Veggie. Vegan since 2000 and originally from the East Coast, she is enjoying everything about her Pacific Northwest transformation. Christina lives in the Seattle area with her husband and seven-year-old son, and dreams of publishing a poetry collection.